First run in Phoenix, Arizona, in January 2012, The Color Run™ event toured 50 US cities and three international cities in its first year, attracting over 600 000 participants, 650 000 Facebook fans, and over 4 million views on YouTube, while raising donations for charities around the world.
Participants arrive at the starting line wearing white – anything from white T-shirts to white tutus – and when the start gun fires, the festival of colour begins.
Each kilometre of the event is associated with a colour: yellow, red, blue and green. In each colour zone, volunteers shower runners and walkers with clouds of brightly coloured powder. (It is food grade, coloured cornstarch, so it’s 100% natural, safe, and washes out.)
The race ends with a colour-throwing party where Color Runners and spectators get to make the world a brighter place.
Entries already open for The Color Run™ 5k event in PE and Cape Town.
Click here to register on The Color Run™ VIP list to be notified as soon as The Color Run™ comes to your city.
To find out more about The Color Run™ 5k event, click here.