The most colourful race, The Color Run, is coming to South Africa.

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The Color Run
The Color Run
I have noticed an increased popularity of “Colour” events recently. I am aware of the Holi festival celebrated by the Hindu community because of my love for Bollywood movies. Then there is the newly popular ‘Colour Festival’ dance music festival celebrated yesterday in Midrand, Johannesburg, 10 August 2013.
Then there is this internationally renowned fun, family-friendly race called “The Color Run” coming to South Africa this year.
The Color Run
The Color Run

First run in Phoenix, Arizona, in January 2012, The Color Run™ event toured 50 US cities and three international cities in its first year, attracting over 600 000 participants, 650 000 Facebook fans, and over 4 million views on YouTube, while raising donations for charities around the world.

The Color Run
The Color Run
On 1 September 2013, Port Elizabeth will go on the map as the first city in Africa to host this colourful event. Cape Town follows in PE’s colourful footsteps on 19 October 2013, with races in other local cities also in the pipeline.
The Color Run
The Color Run

Participants arrive at the starting line wearing white – anything from white T-shirts to white tutus – and when the start gun fires, the festival of colour begins.

 

The Color Run
The Color Run

Each kilometre of the event is associated with a colour: yellow, red, blue and green. In each colour zone, volunteers shower runners and walkers with clouds of brightly coloured powder. (It is food grade, coloured cornstarch, so it’s 100% natural, safe, and washes out.)

The Color Run
The Color Run

The race ends with a colour-throwing party where Color Runners and spectators get to make the world a brighter place.

The Color Run
The Color Run

Entries already open for The Color Run™ 5k event in PE and Cape Town.

Click here to register on The Color Run™ VIP list to be notified as soon as The Color Run™ comes to your city.

To find out more about The Color Run™ 5k event, click here.

 

 

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One thought on “The most colourful race, The Color Run, is coming to South Africa.

    siraajcassiem responded:
    August 26, 2013 at 1:53 pm

    The Color Run SA sold out in Port Elizabeth!

    http://www.bizcommunity.com/Article/196/59/99049.html

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